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Real-time financial clarity for creative agencies. Know your numbers, protect your margins, grow with confidence.

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€2,847,000

Estimated revenue lost by agencies this year due to financial fog

21%

Average profit margin lost to poor financial visibility

€8,700

Monthly revenue leakage from unbilled hours and scope creep

15th day

The day each month when most agencies run out of cash runway clarity

3 days

Wasted every month on manual spreadsheet tracking and reconciliation

The real problem

Most agencies operate in a financial fog. Revenue comes in, costs go out, but the real picture stays hidden until it's too late.

01

Invisible project profitability

You finish projects feeling busy but never know which ones actually made money until it's too late to course-correct.

02

Cash flow surprises

Invoices go out late, payments arrive later, and you're constantly guessing whether you can afford that next hire.

03

Spreadsheet chaos

Your financial truth lives across 12 tabs, 3 tools, and someone's memory. One wrong formula and your forecast is fiction.

04

Scope creep goes untracked

Extra revisions, unplanned meetings, and 'quick favours' silently eat your margins without anyone noticing.

05

Compliance anxiety

EU tax rules, cross-border invoicing, and VAT requirements keep changing β€” and you're never sure you're fully covered.

What WWG Finance answers

Project P&L

Real-time profit and loss tracking per project. Know exactly which clients and projects drive your margins.

Cash runway

See exactly how many weeks of runway you have based on current burn rate, upcoming invoices, and committed costs.

Invoice tracking

Automated invoice generation, send reminders, and track payment status β€” all from one dashboard.

Budget vs actual

Compare planned budgets against real spend in real time. Catch overruns before they become losses.

Bank sync

Connect your bank accounts for automatic transaction categorisation and instant reconciliation.

EU compliance

Built-in VAT handling, multi-currency support, and GDPR-compliant data management for European agencies.

The Market Opportunity

The creative agency finance landscape is ripe for transformation.

€47B

European creative agency market size

68%

Of agencies still rely on spreadsheets for financial planning

4x

Revenue growth for agencies with real-time financial visibility

23min

Average time to generate a financial report with legacy tools

Industry Standard vs WWG Finance

βœ—Industry Standard

  • Monthly P&L reports delivered weeks late
  • Manual spreadsheet reconciliation
  • Cash flow guesswork and gut feelings
  • Invoices created in Word or generic tools
  • Compliance handled by expensive accountants
  • Budget overruns discovered after project ends

βœ“WWG Finance

  • Real-time project profitability dashboard
  • Automated bank sync and categorisation
  • Predictive cash runway with scenario planning
  • Automated invoicing with payment tracking
  • Built-in EU VAT and multi-currency compliance
  • Live budget vs actual alerts during projects

Why we built this

Oleksii Sytar

Oleksii Sytar

CInO, WWG

24 years running agencies

I ran WWG for over two decades. We built software for hundreds of clients across Europe. And every single month, I didn't really know if we were profitable.

Not in the way that actually matters β€” per project, in real time, while there was still something I could do about it. I knew the annual number. I knew the general trend. But the question I actually needed answered β€” β€œis this specific project making us money right now?”— I couldn't answer without three hours and a spreadsheet.

I built WWG Finance because I needed it. I didn't find anything that answered that question for a European agency without asking me to replace my entire stack first.

So we built it. And then we decided to give it to everyone else who has the same problem.

Day 1 to Day 31

See how your first month transforms with WWG Finance

Day 1
Without

Open spreadsheet, spend 2 hours updating last week's numbers

With WWG Finance

Dashboard loads automatically with real-time data from all accounts

Day 7
Without

Realise a project went over budget β€” after it already shipped

With WWG Finance

Receive an alert that Project X is trending 15% over budget

Day 14
Without

Chase three clients for overdue invoices via email

With WWG Finance

Automated reminders already sent; two payments received this morning

Day 21
Without

Panic β€” payroll is Friday and you're not sure there's enough cash

With WWG Finance

Cash runway shows 11 weeks of coverage with all commitments factored in

Day 31
Without

Month-end: 6 hours compiling reports for your accountant

With WWG Finance

One-click export of compliant financial reports, ready in seconds

Trusted by Agency Leaders

Hear from agencies that transformed their financial operations with WWG Finance.

β€œWe went from dreading month-end to actually looking forward to our financial reviews. WWG Finance turned our numbers from a source of anxiety into a strategic advantage.”

Marta Kowalski

CEO, Pixel & Flow Creative Agency

β€œWithin two weeks of switching, we discovered €12,000 in unbilled work that had slipped through the cracks. The tool paid for itself on day one.”

Thomas Bergmann

Managing Director, Studio Neun

β€œAs a 40-person agency working across 5 EU countries, compliance was a nightmare. WWG Finance handles VAT, currencies, and reporting so we can focus on creative work.”

Sophie Durand

CFO, Collectif Digital

Simple, Transparent Pricing

Choose the plan that fits your agency. No hidden fees, no long-term contracts.

Starter

€149/month
  • Up to 5 active projects
  • Basic P&L tracking
  • Invoice generation
  • Single bank connection
  • Email support
Get Started
Most Popular

Growth

€349/month
  • Unlimited active projects
  • Advanced P&L with forecasting
  • Automated invoicing & reminders
  • Multi-bank sync
  • Cash runway predictions
  • Budget vs actual alerts
  • Priority support
Get Started

Scale

€749/month
  • Everything in Growth
  • Multi-entity management
  • EU VAT & compliance automation
  • Custom financial dashboards
  • API access & integrations
  • Dedicated account manager
  • White-label reporting
Get Started

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